ReclameArsenaal - Virtueel Museum

The ReclameArsenaal (‘Advertising Arsenal’), located in Amsterdam, is a foundation responsible for preservation and administration of the Dutch national advertising heritage. It came into being in 2001 following a merger between the Nederlands Reclamearchief (founded 1981) and the Nederlands Reclame Museum (founded 1975).

A section of its website, called the Virtueel Museum (‘Virtual Museum’), contains descriptions and/or digitized versions of over 50.000 advertisement items from ca.1850 onwards. Most of them come from the ReclameArsenaal. In addition, there is material from three collections that are on loan at the ReclameArsenaal: the JC Decaux collection, the poster collection of the Koninklijke Akademie van Beeldende Kunsten in The Hague, and the poster collection of the Stedelijk Museum Roermond.

The material present on the website are posters, printed matter, advertisements, cinema slides, radio and television commercials, wrappings, and miscellaneous material. Under ‘Collecties’, both simple search as well as a large variety of advanced search options are available.

Last update

Monday, 31 March 2014 - 5:55pm
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